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Mobilizing Market Research: Limitations & The Future (Part 4 of 9)
Editors Note: This is part 4 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and...
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Mobilizing Market Research: Going Forward – The Mobile To-Do List
Editors Note: This is part 5 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and...
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Mobilizing Market Research: Best Practices & What’s Next?
Editors Note: This is part 6 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and...
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Mobilizing Market Research: The Grand Finale – Moving Forward & Using The...
Editors Note: This was originally planned to be the 7th post in a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The...
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Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or...
Based on the number of views on of our coverage of the “debating blog posts” regarding the recent press release from Gongos Research on “Proving the Validity of Smartphone Research” it seems that...
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Following up on the Great Mobile Research Debate
Yesterday was a fun day! The debate we pulled together happened very much on the fly and it was an interesting experiment to see if we could take the buzz around a social media conversation, tie that...
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Carrie Robbins on The State of Mobile Market Research
Editor’s Note: Dana Stanley over on the MRGA blog conducted an interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications. It’s a nice adjunct to...
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You Like Me, You Really Like Me!
The Role of Influence in MR: Who Has It, How Do You Get It, & Why Does It Matter? OK, so this is an even bigger misquote poking fun of Sally Field’s Oscar speech, but it’s embedded in pop culture...
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About That Gen 2 Advisors Announcement….
Some of you may have noticed the press release today about the launch of a new firm called Gen2 Advisors that I am involved with. I figured it would be appropriate (and probably expected) for me to...
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The Research rEvolution Starts In Philadelphia
For a few years now GreenBook and I have been working to build a global platform to support and drive innovation in the insights space. It’s been a bit of an obsession really. We’ve been...
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